T-Mobile US turns its fire on Verizon Wireless

T-Mobile US turns its fire on Verizon Wireless

05 MAY 2015

Now it’s the turn of the largest US operator to be on the receiving end of some outspoken words from its smaller rival, and its idiosyncratic CEO.

T-Mobile US has unveiled a new marketing campaign called Never Settle Trial that mocks Verizon Wireless’ advertising campaign of the same name.

The trial enables Verizon Wireless subscribers to come over to its rival for a limited-period, free trial.

“Last week, I said we would hit right back at Verizon – I meant it,” said John Legere, CEO of T-Mobile US.

Legere followed with bullish comments that its 4G network can match rivals.

“T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon,” he said, in customary manner.

“I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try,” added Legere.

T-Mobile US has previously scorned rivals AT&T and Sprint but largely steered clear of Verizon Wireless.

With the Never Settle Trial, Verizon subscribers can port their numbers to a new T-Mobile US smartphone but hang onto their old phone just in case the move does not work out.

After the trial, if they are happy with the new service then T-Mobile will pay off any early termination fees levied by Verizon (up to $650) or any outstanding device payments.

Alternatively, subscribers who are not happy after the change can just hand in their new T-Mobile phone within 14 days and will get a refund for any trial costs incurred, or any service costs from Verizon.

Never Settle Trial starts on 13 May, and Verizon subscribers can sign up until 31 May.

Author

Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

Read more

Related

Tags