Fabless AI chip start-up MemryX hired Keith Kressin as CEO, nabbing a leader of one of Qualcomm’s key business areas.

MemryX stated Kressin held the role of SVP and GM of compute and cloud at Qualcomm, a role involving managing Snapdragon product development with a focus on AR, VR, computing, AI and gaming.

Kressin will lead the start-up’s transition from R&D to product marketing: company founder Wei Lu shifts from the CEO to CTO position.

In a statement, Kressin noted “nearly every processing function is increasingly reliant on AI”.

He added MemryX intends to “support customers using AI across a broad swathe of industries”.

MemryX was founded two years ago and is working to produce chips designed specifically for AI.