Opensignal chief blasts fake 5G claims - Mobile World Live

Opensignal chief blasts fake 5G claims

17 JUL 2019

Brendan Gill, CEO of network benchmarking company Opensignal, warned operators against making false and misleading network claims, arguing they damage credibility with consumers and could ultimately harm 5G progress.

Gill told Mobile World Live operators are still developing their 5G marketing campaigns, trying to discover what messaging resonates most with consumers. But vague promises backed by dubious network test results can be a recipe for disappointment, both for consumers and operators, he said.

“When expectations are too high it can actually backfire” by causing customers to churn. Operators have “to make sure expectations they’re setting align with reality”.

Conflicting information could also cause consumers and enterprise customers to postpone upgrading to 5G devices until they see whether others reap the promised benefits, he added.

“Fake news is a real problem within the telecoms industry and really harmful for progress. Operators globally are questioning what level of investment to put into 5G. The reality of the industry right now is things are pressured, they’re not growing as fast, so nobody’s making investments unless there is a return on investment.”

“If that investment isn’t going to be recognised because of confusion in the market…then they might hold off or question whether to invest at all”.

Gill isn’t the only one sounding the alarm: his statements echo comments made by Verizon and T-Mobile US executives earlier this year.

Experience matters
The CEO acknowledged rival benchmarking methods like drive testing have value as network diagnostic tools for operators.

However, he argued consumer experience-based metrics (like those offered by Opensignal) will become increasingly important with the advent of technologies such as network slicing, which will give operators greater flexibility to tailor network settings to different types of content.

“Video content is treated differently to downloading an app or downloading a webpage…There won’t be such a thing as the speed of the network, speed and latency will depend on the slice, and you will only see those differences with a real world experience approach.”

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Diana Goovaerts

Diana joins Mobile World Live as its new US Editor, reporting on infrastructure and spectrum rollouts, regulatory issues, and other carrier news from the US market. Diana comes to GSMA from her former role as Editor of Wireless Week and...

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