LG Electronics said it had sold more than 10 million of its Optimus L-Series smartphones, a milestone it said is “proof that customers want attractive smartphones with distinctive – not “me too” – styling”.

After a prolonged period of losses for its mobile business, LG has recently seen profits from this operation, as it has finally begun to capitalise on growth in the smartphone space.

In addition to the Optimus L range, which targets 3G markets, the company has also been aggressive in bringing LTE-enabled handsets to market.

In August, it said that it had sold five million LTE smartphones globally, including one million in July alone – a rate that, if maintained, means it should be nearing the 10 million milestone.

Announced at the GSMA Mobile World Congress this year, the vendor said the L-Series line incorporates “timeless design with fine details that further differentiates LG’s mobile devices from the competition”.

So far, four devices are available in this range: Optimus L3 (3.2-inch screen), Optimus L5 (4-inch, pictured), Optimus L7 (4.3-inch) and Optimus L9 (4.7-inch). They are available in more than 50 markets worldwide.