Lenovo axes roaming Connect service in EMEA - Mobile World Live

Lenovo axes roaming Connect service in EMEA

05 FEB 2018

Lenovo shuttered its roaming service in EMEA, which was designed to boost its MVNO operation, two years after its launch.

In a statement on its website, the company said the Lenovo Connect service had been discontinued on 1 February due to “a change in the terms of service”.

“The Lenovo Connect Team would like to thank you for your loyalty and valued custom to date. We look forward to providing you with new services in the future,” the statement added.

The service in Chinawill continue, however,

When it launched in February 2016, the company described the service as “a seamless communication service that works across devices, networks and borders for customers”, which eliminated the need to buy a separate SIM card.

It offered low-price global roaming and was designed to improve customer engagement by leveraging Lenovo’s big data and cloud services.

Customers in China have access to a Lenovo Connect app on select Lenovo smartphones and laptops, giving them access to local pricing for internet access.

In EMEA, Lenovo ad worked with channel partners to bring the service to customers via Lenovo ThinkPad devices.

At the time of the launch, Lenovo VP Wang Shuai said the combination of Lenovo Connect and the company’s MVNO service would create “a seamless smart connection across networks, services and devices”.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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