European mobile operator KPN is targeting additional cost savings of at least €300 million per annum to the end of 2019, as the company unveiled the second wave of its simplification programme.

The plan builds on KPN’s existing programme, first introduced in 2011, with the focus now set on improving customer satisfaction to support growing consumer revenues in the market.

KPN updated that its existing plan is also on track to realise savings of approximately €450 million by the end of this year, compared to the end of 2013.

With its new target in place, the company said it could realise savings of €750 million in total over the last six years.

The additional savings will “primarily be realised through further simplification of back end IT processes and systems, and network infrastructure”, it said.

In a statement, Eelco Blok, KPN CEO, said the company was now evolving its strategy to “stay ahead”, as the “coming years will see relentless growth of connected devices and surging data traffic”.

The Dutch incumbent is still market leader in the Netherlands, but has recently shifted its strategy away from mobile in other international markets, and last year struck a deal to sell its subsidiary in Belgium, Base, to Liberty Global.

The company’s board will present the strategic plan, entitled “Simplify – Grow – Innovate” at today’s Capital Markets Day for analysts and investors.

It added “the improving revenue trajectory combined with the second wave simplification and strict cost discipline will support KPN’s profitability”.