VIDEO INTERVIEW: Deutsche Telekom views M2M not only as a means to generate new revenue streams but also as a way to break into new geographical markets and become a global player.

In a recent video interview with Mobile World Live , Markus Breitbach, VP of global sales and marketing at Deutsche Telekom’s M2M Competence Center, said the German operator was looking to leverage its European M2M assets and expertise to expand its North American presence and then make more inroads into Asia.

“M2M is already a huge multi-billion Euro business,” said Breitbach, pointing out the current strong demand from the European automotive sector. The health sector in the US, too, is showing keen interest.

Breitabac emphasised, however, that M2M customers were not only looking to operators to provide cellular connectivity. Watch the interview to find out more, as well as hear Breitbach’s views on Deutsche Telekom’s M2M alliance with other European operators.