John Chen, newly appointed chief at BlackBerry, said he is “confident that we will rebuild BlackBerry for the benefit of all of our constituencies,” in a blog designed to address uncertainty over the future of the troubled vendor.

“I know that it’s going to take time, discipline and tough decisions to reclaim BlackBerry’s success and we are ready for that challenge,” he said.

With BlackBerry’s core market comprising largely of enterprise buyers, the company’s long-term future is an important consideration for a sector that looks for stability in the suppliers it uses.

The company has already acknowledged that “uncertainty” concerning its future may be impacting demand for its products, and that it was also seeing “slower than anticipated adoption of the BES10 platform by enterprise customers”.

While BlackBerry last week announced a $1 billion funding deal which will keep the wolf from the door in the immediate future, it does not change the fundamental fact that the company is losing cash on its handset business, and it is not clear if its other enterprise mobility products are appealing enough on a standalone basis.

And it is not the first time BlackBerry has worked to quell user concerns, last month publishing an open letter with the message that “you can continue to count on BlackBerry”.