AT&T dishes up cheaper unlimited 5G tier - Mobile World Live

AT&T dishes up cheaper unlimited 5G tier

07 MAR 2022

AT&T reportedly targeted a segment of customers which want to tap faster 5G speeds at a cheaper price point while using their own handsets with a value-tier tariff.

Light Reading reported the Value Plus plan costs less than AT&T’s other unlimited offerings targeted at multiple users and families, at $50 per month for a single 5G line offering text, data and voice, though the operator may slow data rates if its network is busy.

Standard-definition streaming is included, but mobile hotspot capabilities are not.

An AT&T representative told Mobile World Live the tariff launched earlier this month to tap an “increase in market demand for access to a lower price point for unlimited post-paid, particularly for single lines and customers who prefer to bring their own devices”.

Roger Entner, founder and lead analyst at Recon Analytics noted the tariff is “focused on a small, budget conscious BYOD customer segment”, a group which “has traditionally chosen T-Mobile [US] and premium prepaid plans”.

He added it was unusual AT&T kept the fanfare over the plan’s launch to a minimum, speculating the operator may be trying to avoid drawing a response from T-Mobile.

Entner noted subscribers won’t have access to future handset promotions from AT&T without switching to a different, more expensive plan.



Mike Robuck

Mike Robuck is the U.S. Editor at Mobile World Live. He joined the Mobile World Live staff in February of 2022. Prior to joining GSMA, he was editor of FierceTelecom and of Light Reading’s Telco Transformation microsite. He has a...

Read more