Amazon explores mobile Prime plan with US operators - Mobile World Live

Amazon explores mobile Prime plan with US operators

02 JUN 2023

Amazon reportedly entered talks with T-Mobile US, Dish Network and Verizon to bundle low-cost data plans with its Prime service, in a bid to boost customer loyalty of the subscription offering.

Bloomberg stated the discussions are aimed at securing the lowest wholesale rate for Amazon to provide its paying customers with a monthly wireless package priced at $10 or possibly with no added cost. AT&T has also been involved in discussions in the past, added the report.

A Prime membership bundle includes music and video streaming, grocery services and speedy delivery. Customers have, however reportedly stagnated since its annual membership package increased from $119 to $139.

Adding low-cost mobile data plans to Prime forms part of Amazon’s wider strategy to compete with rival Walmart, which offers similar perks at a cheaper price point.

Bloomberg added there are fears a cheap mobile plan by Amazon will undercut the pricing-power of operators giants and potentially dilute their subscriber base.

Dish Network reportedly also entered talks to sell its Boost Infinite service on Amazon.



Hana Anandira

Prior to joining GSMA, Hana worked in the world of publishing as an editor and contributor for three years, covering a wide range of interests that span from culture and politics to architecture. She has written for Jakarta- and London-based...

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