Xiaomi will be opening up the Mi.com website in the US and potentially other markets to sell accessories like power chargers and products like health bands, but not the low-priced smartphones and tablets that have made it China’s top smartphone maker.

According to vice president Hugo Barra, such products are “simpler to take to market” and will give Americans a taste of “the Xiaomi brand and quality and craftsmanship of our products.”

At the moment, outside of China Xiaomi is active in seven markets including Singapore and Taiwan as well as India, where it is dealing with a ban on some of its devices following a complaint by Ericsson regarding patents.

Earlier this year, the company said it had reserved $1 billion to invest in internet TV content in China and foreign markets as part of a strategy to diversify beyond smartphones.

Co-founder and president Lin Bin has said there are no plans for an IPO in the near future.