Xiaomi global VP Barra steps down - Mobile World Live

Xiaomi global VP Barra steps down

23 JAN 2017

Hugo Barra (pictured), Xiaomi’s global VP, resigned from the once fast-rising Chinese smartphone maker, which has faced mounting obstacles over the past two years as competition in the handset market intensified in the mainland and globally.

Barra, who joined the Chinese upstart three-and-a-half years ago from Google, announced in a Facebook post he will take some much-needed time off before embarking on a new adventure in Silicon Valley.

He said Xiaomi’s global business is no longer just an in-house startup: “We turned India from a dream into Xiaomi’s largest international market with $1 billion in annual revenues. We expanded into Indonesia, Singapore, Malaysia, and more recently 20 other markets including Russia, Mexico and Poland. We teamed up with Google to launch our first official product in the US.”

SVP Xiang Wang will oversee global operations after Barra departs in February following the Chinese New Year holidays, Bloomberg reported.

Xiaomi suffered a dismal 2016 with total shipments falling sharply, its market share down and its valuation plunging. The formerly fast-rising smartphone maker was once valued at $46 billion and was thought of as the world’s most valuable startup. After Q2 2016 smartphone rankings were released, the company’s revenue level reportedly valued it at just $3.6 billion.

Barra said in November he was confident the company will be largely unaffected by a sharp drop in smartphone sales because its profitability is more dependent on smart home devices and its software ecosystem.

Xiaomi does not release financial information.

The privately-held company was briefly the third largest smartphone maker in the world, with its market share almost doubling year-on-year to 5.6 per cent in Q3 2014. The same year it was the top-selling smartphone maker in China from April to July, with its market share peaking at 31.6 per cent.

Xiaomi attempted to diversity its product line and expanded its range of home devices, which include rice cookers, and air and water purifiers. Sales of smart home devices were forecast to double to CNY10 billion ($1.5 billion) last year.

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Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

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