Twitter announced yet another net loss for the third quarter, despite improving revenue during the period and with mobile continuing to become more significant for the business.

Mobile contributed 85 per cent of advertising revenue during the third quarter, compared to 81 per cent in the second quarter. Total advertising revenue for the period totalled $320 million, which was a 109 per cent improvement.

Mobile accounted for 80 per cent of monthly active users during the period, compared to 78 per cent in the prior quarter.

The company reported revenue of $361 million, which was up 114 per cent year-on-year. However, a net loss of $175 million was significantly larger than the $64 million net loss reported for the same period in 2013. The prior quarter loss was $145 million.

As previously, the loss was attributed to stock-based compensation expenses, which totalled $170 million for the period.

Twitter CEO Dick Costolo said the company had “another very strong financial quarter”, and expressed confidence that over time it can build the largest daily audience in the world “by strengthening the core, reducing barriers to consumption and building new apps and services”.

Overall, Twitter saw 284 million monthly active users (MAUs), up 23 per cent year-on-year. Timeline views reached 181 billion during the period, a 14 per cent increase, while revenue per thousand timeline views was $1.77, an improvement of 83 per cent.

An update to the profile interface for the iPhone boosted profile impressions on iOS by 83 per cent.

International revenue of $121 million made up 34 per cent of the total and was up 176 per cent year-on-year. Data licensing and other revenue totalled $41 million, up 171 per cent year-on-year.

In July, Twitter introduced its mobile app promotion service on a global basis, following an extensive beta test of the technology. In addition, Twitter provides conversion tracking data so publishers can keep track of how campaigns are performing, including initial installs and in-app conversion.

Developers can now drive installs and engagement via the microblogging platform via promoted tweets and ‘app cards’, which include a name, description and icon, and highlight attributes such as the rating and the price.

A beta version of the Promoted Video tool was also launched, along with a test of the ‘Buy’ button, allowing users to complete a purchase directly from a tweet.

It also expanded its Twitter Ads technology to 12 additional markets in across Europe. It also entered 12 Latin American markets with its self-service ad products, bringing the total number of markets covered to 20.

Just this week, Twitter announced the Fabric SDK, which enables app developers to tap into the microblogging platform for authentication and content, as well as providing access to crash analytics and the MoPub advertising platform.

Looking to the fourth quarter, the company forecast revenue of $440 million to $450 million, with stock-based compensation of between $175 million and $185 million. For the year as a whole, revenue of between $1.365 billion and $1.375 billion is forecast, with stock-based compensation of between $630 million and $640 million.