Telstra is creating a Global Applications and Platforms business, which it said will “play a key role in Telstra’s strategy to build new growth businesses”, as it faces increased competition from over-the-top players.
Kate McKenzie, group MD for Innovation, Products and Marketing (pictured), said: “With successful over-the-top players growing exponentially, we need to continue to find ways to take challenger positions in this space.”
Taking effect from 1 February 2013, the new unit will operate as a “startup company drawing on the considerable assets of the broader organisation”.
It will also have a global remit, drawing from “the best in the world” and tailoring solutions for local markets.
“Telstra is moving from providing mobile and internet services to encompassing applications and integrated services. This new software defined world presents many opportunities, not least the ability to move faster,” McKenzie said.
The new unit will be led by Charlotte Yarkoni, with the title executive director Applications and Platforms, who will officially take up the position on 1 March 2013.
She previously held leadership roles at EMC and Vmware, and has also worked for AT&T.
The new team will work alongside Telstra’s existing Applications and Ventures group, which will continue to focus on ventures activities.