Telefonica will offer its Latin American customers two new mobile entertainment services, following a partnership with French media company Vivendi, capitalising on what it believes is a lack of premium content designed for mobile.

The services include WatchMusic, a music video platform optimised for mobile devices that focuses on delivering an “immersive video experience”, and Studio+, which offers exclusive programming shot specifically for mobile viewing.

WatchMusic will launch in October in Brazil followed by other markets in the region over the coming weeks. It includes access to a catalogue of music videos, concerts and festivals and live streaming as well as special features like audio-only listening and offline mode.

The programme line-up for Studio+ will be unveiled in the coming weeks.

Dominique Delport, chairman of Vivendi Content, said the services will roll out globally in the coming months, adding that “there is still a lack of premium content designed for mobile customers. We hope with this worldwide premiere to provide an immersive and addictive experience”.

She also said Telefonica is the first telecom partner to launch the new services designed by the Vivendi development teams across Latin America.

WatchMusic and Studio+ will be delivered ad-free through the Movistar and Vivo brands in the region on a ‘buy and try’ basis.  Users can subscribe for a week or a month’s trial.

Prices and specific content for each country will be announced “in due course”.