Telefonica Digital has launched a new company focusing on the development of digital security technology and aimed at “radically changing the way products are developed in this area”.

Eleven Paths intends to drive “radical innovation” in security and bring specialist security skills to Telefonica in the form of engineers and experts from security consultancy Informatica 64.

The new business will be led by Informatica 64 CEO Chema Alonso (pictured, right) and will operate as an autonomous business unit, with the “flexibility of a start-up to allow fast and innovative product development.”

With the impact of BYOD, cloud computing and social media and emerging threats on smartphones and tablets, the privacy of personal and corporate data is becoming increasingly significant, Telefonica said.

“We want to radically change the way companies provide security services to customers and big corporations. The digital world is changing the rules and security services need to adapt to this new challenge very fast,” said Alonso.

Telefonica Digital CEO Matthew Key said Alonso and his team are “world leaders in information security who bring the necessary skills in this area to reflect the nature of the market and bring the right solutions to our customers”.