T-Mobile US named 12 new content partners for Binge On, its zero-rated video streaming platform, marking the fifth time it has announced additions to the service since launching it last year.

The company said Binge On, which allows customers to stream certain video without eating into their data allowance, albeit at a lower quality, has now grown to include more than 80 video streaming partners, with new additions including NBC, Univision and Qello Concerts.

Other additions are some existing partners from Music Freedom, which offers a similar service but for streaming music, and will allow users to stream music videos from high-profile applications like Spotify, Tidal and Google Play Music.

In a statement, the company also updated on usage figures from the service, revealing that customers have now streamed more than 377 million hours of video since the launch of Binge On in November, while watching up to 2x more content from providers utilising the platform.

“In the six months since we launched Binge On, the number of video providers streaming free without using your data has grown more than 240 per cent,” said outspoken T-Mobile CEO John Legere. “We’ve got something for everyone and customers never have to worry about getting slammed with ridiculous overage penalties.”

Since its launch, Binge On has not been without controversy.

Some critics have hit out at the company for going against net neutrality principles, and the issue led to a well publicised spat with Google.

T-Mobile US has since changed terms and conditions to make it clear that users can opt out of the service whenever they want, and Google also announced its support for the service in March this year.