Sony bumps up full-year forecast, but quiet on mobile

Sony bumps up full-year forecast, but quiet on mobile

22 APR 2015

Sony brought some cheer to shareholders by revising upwards its full-year sales and earnings forecast, citing an increase in financial services revenue and higher-than-expected sales of music, camera sensors and videogames, but its mobile unit was not mentioned in dispatches.

The upward revision is to Sony’s February forecast – itself a raised forecast from previous guidance – and anticipates sales in the 12 months ended 31 March 2015 of JPY8.2 trillion ($69 billion). That’s up 2.6 per cent from the February forecast, and a 5.7 per cent increase on sales drummed up in fiscal 2014.

Operating income is revised upwards by 26.5 per cent, to JPY68 billion, while projected net loss is trimmed from JPY170 billion to JPY126 billion.

Although its troubled mobile unit wasn’t mentioned explicitly, camera sensors used in smartphones is a growing area for the company.

And there were encouraging signs for the mobile business in Q3, when operating income increased 46.2 per cent to JPY9.3 billion on revenue up 28.7 per cent to JPY429 billion, driven by an increase in smartphone unit sales, an improved product mix, and foreign exchange benefits.

The company also intends to launch its latest flagship smartphone, Xperia Z4, in Japan in mid-2015.

Sony’s full-year results will be announced on 30 April.


Ken Wieland

Ken has been part of the MWC Mobile World Daily editorial team for the last three years, and is now contributing regularly to Mobile World Live. He has been a telecoms journalist for over 15 years, which includes eight...More

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