VIDEO INTERVIEW: Gary Kovacs, former CEO of Mozilla and now head of online security software company AVG, told Mobile World Live how mobile users have to become more responsible in the protection of their privacy and identity.

According to Kovacs, the biggest challenge is how to make consumers smarter. “We have a concept of smart users instead of smart devices,” he said, adding that consumers should be educated to take control of their online life. The trouble is that although there are many tools available for this, they have low adoption rates.

He also said providers should make privacy and identity policies simple to understand and policy makers should come up with a global framework to tackle this issue rather than each country dealing with it on their own.

While currently, anxiety around security has not been of the levels he would expect, Kovacs expects this to change in the coming months, when “we will see a tidal wave of anxiety”.

In his opinion, the Internet of Things will provide even more challenges in the future, as millions of devices become connected.

In November, the State of Mobile App Security report found that 97 per cent of the top 100 paid Android apps and 87 per cent of the top 100 paid iOS apps have been hacked. iOS in particular saw a big increase, up from 56 per cent in 2013.

Click here to view the full video interview.