LIVE FROM CES 2015: There were no major mobile device announcements from Samsung at its traditional 2pm press conference here in Las Vegas, with the market sector only being referenced indirectly via its smart TV and Internet of Things efforts.
Executive VP Wonjin Lee reiterated comments from Samsung execs last week that its homegrown operating system Tizen – yet to see support from any of its smartphones – will be deployed in all of its smart TVs this year.
And Samsung Electronics USA president Tim Baxter talked up the company’s focus on the nascent Internet of Things (IoT) space, referencing last year’s $200 million acquisition of SmartThings. “32 per cent of Americans are interested in adopting smart home tech but only two per cent own it today. We believe this represents a huge opportunity for Samsung,” he said. “We are creating the building blocks and platform for the Internet of Things.”
Baxter also claimed that the company has achieved a 60 per cent market share in wearables.
Baxter’s IoT comments came just hours before the first major keynote presentation of this year’s CES, to be delivered tonight by Samsung president Boo-Keun Yoon on the subject of the Internet of Things.
Elsewhere in Samsung’s press conference the South Korean electronics giant touted a new standard for ultra high definition TV – S-UHD – and unveiled the formation of the UHD Alliance; aiming to foster development of UHD technology by content providers and TV manufacturers such as Panasonic, Netflix and Disney. In fact, Samsung’s progress in the TV space dominated much of the hour’s press conference content.
The lack of any mobile device launches today is not a major surprise; in the last few years Samsung has opted to produce its own events to unveil Galaxy smartphones, and also uses Mobile World Congress in the first quarter of the year to push new products.