NTT Docomo preps business model revamp - Mobile World Live

NTT Docomo preps business model revamp

25 FEB 2013

NTT Docomo is planning to shift its business model away from being platform-focused, towards a company providing mobile services. This would include offering support to OTT players so as to build a viable ecosystem.

Speaking at yesterday’s keynote session, NTT docomo president and CEO, Kaoru Kato, told a packed auditorium that the operator would look to generate incremental revenues by adopting a new business model that he labelled a ‘Smart Life’.

The CEO summed up the new concept as providing support for how its subscribers could manage their daily lives, while offering them trusted services they could rely upon.

“Our existing model can only achieve so much,” said Kato. ” The service provider model is more about collaboration. While i-mode is based on our platform provider model, we will look to support both.”

The new model will focus on eight business sectors, including media, commerce, M2M and finance/payments. The company also announced a joint venture (JV) with Omrom, a major Japanese healthcare provider, that will form the basis of its new mobile ‘Wellness’ service. The CEO said that this JV will lead to a variety of m-health applications, such as the remote measurement of blood pressure.

Kato also outlined the challenge for the company, saying that he wanted to see revenues from new services rise from $6 billion in 2012 to $11 billion by 2015.


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