Nokia unveiled four new devices which Stephen Elop, its CEO, said are designed to “inspire more people, at more prices, and ultimately capture more volume as well as value in the marketplace”.

Acknowledging that the company had gone through a transition that “hasn’t always been easy”, the executive said that it now has the “building blocks” in place to succeed in serving customers across a broad range of price points.

“We are bringing elements of our high-end Lumia flagship devices to more price points and therefore to more people. We are doing this by introducing affordable devices that are themselves also aspirational,” Elop said.

At the low end, the company announced the 105, a handset that is being positioned as the “entry-point to the Nokia brand”, and a successor to the 1280, of which more than 100 million units have been sold.

With rollout set to start imminently, the device will have a “recommended price of EUR15”, making it “an ideal and beautiful first phone” for unconnected users.

This is joined by the more capable 301, which has a “fast 3.5G internet connection” and Nokia Browser preloaded for “90 per cent more data efficiency”. It is said to be “the most affordable Nokia device to offer video streaming”, and comes with “new smart camera features”.

Due for rollout from Q2, it will be priced at EUR65.

Joining the lower end of its Lumia smartphone range are Lumia 520 and Lumia 720.

Lumia 520 is described as the “most affordable Windows Phone 8 smartphone”, and features the same digital camera lenses included in the high-end Lumia 920. Rolling out in the near future, it will be priced at EUR139.

Lumia 720 is said to deliver a “high-end camera performance at a mid-range price point”, with a f/1.9 aperture and Carl Zeiss optics. It will be priced at EUR249.

Significantly, Nokia said that it will offer TD-SCDMA versions of both Lumia devices for China Mobile, it what was described as a “bold step forward in our relationship”.