Marcelo Claure, Sprint’s recently appointed CEO, picked more than two dozen executives for a core leadership team, and unveiled two new top posts, according to a memo leaked to The Wall Street Journal.

Sprint’s chief (pictured), who took the wraps off the chief experience officer and chief procurement officer posts, was brought in to shake-up the struggling third-placed US operator.

“It’s often said that the people are the greatest asset of a company. I disagree,”  said Claure in a strong statement. “The right people are the most important asset.”

Management change is just one theme for Claure in his Sprint turnaround, following its failure to merge with rival T-Mobile US.

In addition to hand-picking a new team, Claure recently unveiled redundancies as he looks to save on costs.

Following his summer appointment, Claure talked about “growing and repositioning Sprint”.  He also described the Sprint brand as “weak”.

Jeff Hallock, the operator’s chief marketing officer, is one of three top executives leaving, according to last week’s memo. Matt Carter, head of the operator’s enterprise unit, is also on the departure list.

The company announced Douglas Michelman as SVP for corporate communications and corporate social responsibility, who previously spent ten years as chief communications officer with Visa. Previous incumbent, Bill White, is leaving the company after 32 years on board.

Internal appointee Bob Johnson takes up the new post of chief experience officer. And Frank Boyer, an outside consultant, is now heading up procurement.

These hires follow the appointment of Junichi Miyakawa from owner SoftBank to the new post of technical chief operating officer in October.

And earlier this month, SoftBank’s vice chairman Nikesh Arora joined Sprint’s board.