Motorola Mobility confirmed the details of its future branding, after it was widely reported that new parent Lenovo was set to drop the iconic name.

In a statement, it noted that “brands do have to evolve, and ours has been evolving for some time”. To this end, the focus is now on the shortened Moto, as has already been used with specific products, which “conveys the Motorola brand to consumers in a contemporary and engaging way”.

Moto will be used alongside the existing Lenovo brand Vibe (Le Meng in China).

“This latest move is all about where we focus our brand marketing efforts in the future. That will be on our two hero smartphone brands: Moto and Vibe, with the Lenovo corporate brand tying all of our consumer and commercial products together more holistically,” it said.

In some ways, as far as the takeover by Lenovo was concerned, Motorola was the winner.

“Just last August Motorola Mobility assumed a much more central role in Lenovo’s smartphone business. As a wholly owned subsidiary, we remain the engineering, design and manufacturing engine for all of the Mobile Business Group’s smartphones and wearables. Motorola’s engineering heritage is hugely important to this effort, and that isn’t going to change,” it wrote.