Intel updates mobile products; won’t be drawn on shipment targets

Intel updates mobile products; won’t be drawn on shipment targets

02 MAR 2015

Intel bolstered its position in the mobile market today with the announcement of a number of new products which Brian Krzanich, its CEO, said will enable it to compete more effectively in the mobile device space.

The CEO said that while it may have been down in mobile, it isn’t out, with a growing tablet business and improved products for smartphones.

“Tablets were one of those things we had to get into quickly. It was talked about that tablets were eroding the PC share, so we had to get in there and be a part of it, get there very quickly”.

“Phones have been around a bit longer, it’s a little bit more of a mature market. I’d rather get in there with the right product and the right silicon. So I’m willing to take my time”.

But he would not be drawn on the company’s targets for mobile phones. “I do think that there will come a time when I stand up on stage and say “we’re going to ship whether it’s 50 million or 100 million’, I just don’t think it’s quite yet”.

The computing processor giant announced its Atom x3 processor series, which it described as its first integrated platform for entry and value devices. The product, previously codenamed SoFIA, combines 64-bit multi-core Intel Atom processors with 3G or LTE connectivity.

Twenty companies, including Asus and Jolla, have committed to delivering Atom x3-powered products.

And it also introduced its first 14nm Atom SoC, Atom X5 and X7 (previously codenamed Cherry Trail), for “next-generation tablets and small-screen 2-in-1s.” Products can be paired with LTE-Advanced connectivity, to “power a range of mainstream to premium devices.”

Intel’s event wasn’t just about mobile devices: “You don’t want to just sit here and talk about a modem or a piece of silicon. What you really want to talk about is the complete solution stack, from the silicon that you start with on the device, whether that be an internet of things device, a mobile device, and how it goes all the way through the experiences that you want to have with those devices, through the network”.

Krzanich noted how Intel is working with companies such as Alcatel-Lucent (virtualised RAN), Ericsson (data centre platforms) and Huawei (cloud technology).

And Intel also noted that Samsung’s Galaxy S6 and Galaxy S6 Edge smartphones will feature built-in and activated antivirus technology from its McAfee arm.

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Steve Costello

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