Etisalat bullish in face of new industry challenges - Mobile World Live

Etisalat bullish in face of new industry challenges

08 MAR 2017

Etisalat saw profit and revenue rise in 2016, as CEO Saleh Al Abdooli hailed the company’s “ability to mitigate the pressures arising from the global economic slowdown”.

In its annual earnings statement, the company revealed consolidated revenue hit AED52.4 billion ($14.3 billion) in 2016, up from AED51.7 billion in 2015. In the UAE, its home market, revenue increased 5 per cent to AED30.3 billion.

Profit in 2016 was boosted by a federal royalty payment and amounted to AED8.4 billion compared with AED8.27 billion in 2015.

Notably, Etisalat’s subscriber base dropped to 162 million in 2016 from 167 million at the end of 2015.

Some 12.3 million of its customers at end-2016 were in the UAE, which represented a 6 per cent year-on-year increase, fuelled by strong performance of its mobile and eLife segments. The mobile subscriber base grew 7 per cent to 10.4 million.

Digital strategy
Etisalat embarked on an internal restructure in early 2016, which was finalised during the second quarter of the year, and Abdooli said the company was now in “a stronger position to seize opportunities and overcome the challenges of our evolving industry”.

“In 2016, we have crossed another critical milestone in our journey as we started to pursue an ambitious agenda in the digital space,” he said. “The same is a necessity in order to maintain our leadership position in local and international markets as digital becomes the next big thing.”

Breaking out Q4 figures, Etisalat said consolidated revenue hit AED12.9 billion, a 3 per cent rise from AED12.7 billion in Q4 2015, but profit fell from AED2.6 billion to AED2.2 billion in the recent period. In the UAE, Q4 revenue increased by 14 per cent to AED7.9 billion.

Etisalat said 2016 highlights included the acquisition of a 4G licence in Egypt, a 3G licence in Togo and a universal licence in Ivory Coast. As part of the company’s transformation, it also launched Etisalat Digital to oversee the group’s digital agenda. It also claimed a 5G first in the region after conducting live trials.



Kavit Majithia

Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >>

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