Ericsson launched several products that will aid operators as they seek to boost customer engagement.

The products include Expert Analytics 15.0 and Digital Telco Transformation.

The first is a software suite allowing operators to predict customer satisfaction and take measures to improve it; and the second helps them become more responsive and address their customers’ diverse needs.

According to Graham Cobb, director, solutions marketing, the software is a “new way of looking at customer experience” which turns “abstract objective network data into insight.”

It not only gives insights into network problems but also how to use information to make business decisions such as when to start a new marketing campaign and which users need to be retained, Cobb further explained.

It can even help operators instantly adapt to customer needs, such as make them an upgrade offer or give them more bandwidth the moment they need it.

The digital toolbox combines consulting and systems integration services with the industry’s most comprehensive OSS/BSS portfolio.

The company also launched the Ericsson Networks Software 15B which it claims “delivers the world’s first software-only upgrade of installed base LTE baseband hardware to support simultaneous LTE time division duplex (TDD) – frequency division duplex (FDD) operation”.

Other products included App Experience Optimization, a service that will help operators optimise their networks to meet new demands created by a fast-evolving app ecosystem as well as a new radio system that “eliminates site acquisition issues, delivering three times the capacity density with 50 percent improvement in energy efficiency.”

Helena Norrman, CMO, CCO senior vice president, explained at the launch that the products are part of five key targeted areas that the company is backing, namely IP networks; cloud; OSS/BSS; TV and media; and industry and society.

“These areas are selected because they are adjacent to the core, have a high degree of software professional services and recurring business as well as a higher growth rate,” she said.