Telecoms and IT companies need to work together on overcoming some of the “bizarre limitations” to the usage of cloud services, according to Drew Houston, the founder and CEO of file-storage company Dropbox.

“There are all these different companies doing all these different things and it’s all emerging chaotically and haphazardly and not really centrally designed,” he said during today’s keynote session at Mobile World Congress about operating in the cloud.

Consumers are running into what Houston calls “landmines” when they attempt to use one company’s services with another company’s devices. “You shouldn’t have to worry about the logo on the back of your phone – it should just work with everything,” he said.

Houston’s barbed comments about the lack of cooperation seemed largely directed at Apple, which he accused of being too “religious” about its own products. “There will never be an Apple engineer who makes an Android version of the iPhone,” he said.

Dropbox’s collaborative efforts have paid off, insisted Houston, despite the initial challenges. At first, there was some concern over a partnership with Samsung, for instance, because the South Korean manufacturer had its own rival service, but the availability of Dropbox on Android-based Samsung devices appears to have been a huge attraction for consumers.

“There are cases where people have switched from iPhones to Galaxy S III devices and said they love Samsung because it features Dropbox,” claimed Houston. “That’s because we’ve made it a seamless experience.”