CEO Randall Stephenson indicated AT&T is planning to launch a mobile video streaming service with a launch possible as soon as January.
“It is something we are pursuing very, very aggressively and you should assume that we will be doing something in the market with that,” said Stephenson at an investor conference in New York. His comments were reported by Reuters.
The launch could be as early as the new year, he hinted.
AT&T has acquired rights to stream content to mobile devices from premium cable channels like Showtime, he said.
The service will target price conscious homes in the US who don’t have pay TV subscriptions, which Stephenson said number around 30 million.
With the $48.5 billion acquisition of DirecTV, which closed in July, AT&T became the top US pay TV provider with over 26 million US subscribers. The operator will be able to use DirecTV’s relationships with content providers to acquire mobile video streaming rights.
“We think we have about as robust an entertainment portfolio of content for our customers as any OTT provider out there,” the CEO commented.
In August, AT&T announced what it claimed was the first nationwide package including TV and mobile services in the US.
Last month, Laurent Therivel, AT&T’s SVP for mobile and business solutions strategy, told Mobile World Live the DirecTV acquisition was all about having scale in linear TV and in content acquisition.
The online video market is a competitive one. In September, rival Verizon launched Go90 and T-Mobile has a free video streaming package. Meanwhile, heavyweight competitors include YouTube, Netflix, Hulu, Amazon and Dish Network’s Sling TV.