Oppo sought to prepare its smartphones for next-generation entertainment experiences, signing a multi-year collaboration agreement with US-based company Pixelworks to develop advanced display systems for future devices.
Through the collaboration, the pair stated they aim to “push the boundaries of high refresh rate displays,” using Pixelworks’ visual processor and software solutions to “enhance motion appearance, colour depth and clarity”.
The agreement will also see the companies develop a long-term product roadmap and cooperate in other areas related to visual processing to provide integration and technical support as well as content optimisation with cloud partners.
Oppo signed the deal as it prepares for a 5G future expected to broaden the reach of premium video and mobile gaming experiences.
James Wang, Oppo’s VP of supply chain, said in a statement the company wants to “shake up the mobile world with breakthrough imaging advancements that will redefine the standards of visual quality in smartphones, delivering experiences that are unforgettably smooth, immersive and authentic as life itself”.
The first smartphone using technology from the partnership is expected to launch during the first half of the year.Subscribe to our daily newsletter Back