Singtel-backed streaming service calls it quits - Mobile World Live

Singtel-backed streaming service calls it quits

30 MAR 2020

Singtel predicted little material impact on earnings from the liquidation of Hooq Digital, a subscription video streaming service joint venture in which it is the majority stakeholder and that played a part in moves to expand revenue streams beyond core telecom operations.

In a stock market filing, the operator explained it did not expect an insolvency move by the business to be a significant weight on its earnings and broader asset portfolio. Singtel holds a 76.5 per cent stake in the venture, which it established together with Sony Pictures Television and Warner Bros Entertainment in 2015 to offer films and TV programming through an OTT subscription model.

Hooq Digital filed for liquidation late last week as escalating content costs hindered its ability to provide sustainable returns. In a statement, it explained global and local content providers are increasingly going direct, the cost of content remains high and consumers’ willingness to pay has increased only gradually as the range of choices widened.

Because of these changes, the company added “a viable business model for an independent, OTT distribution platform has become increasingly challenged”.

Hooq Digital said it had not secured additional funding from existing or new investors, and scheduled a shareholder and creditor meeting on 13 April. It appointed liquidators to oversee its ongoing operations.

The OTT service is part of Singtel’s Digital Life business, which also focuses on digital marketing (Amobee), and advanced analytics and intelligence capabilities (DataSpark).

Revenue for its Digital Life unit dropped 14.7 per cent year-on-year in its fiscal Q3 (calendar Q4 2019) to SGD336 million ($235.7 million), with a 15.8 per cent decline in Amobee’s turnover partly offset by higher revenue from Hooq Digital and DataSpark.

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Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

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