Rovio downplays 2018 expectations - Mobile World Live

Rovio downplays 2018 expectations

22 FEB 2018

Rovio said Q4 2017 was a successful quarter for the company, but noted its 2018 performance “may differ from expectations”.

The Angry Birds maker’s Q4 revenue grew 17 per cent year-on-year to €73.9 million, though brand licensing revenue took a hit, declining 53.3 per cent to €7.8 million

In 2018, the group expects revenue to be €260 million to €300 million, compared to €297 million in 2017 as a whole. The company’s prediction is well below market forecasts of around €337 million.

The announcement wiped more than 40 per cent off the Finland-based company’s share price and left investors with big losses following an IPO in September 2017, Reuters reported.

Ahead of full-year results due to be announced 2 March, Rovio said earnings would be hit by a €10 million to €15 million investment in its subsidiary Hatch Entertainment, for which it seems to have high hopes.

Future plans
Hatch Entertainment is developing a cloud streaming-based game service: Rovio invested €5 million in the unit in 2017.

“Hatch represents one possible way to play mobile games in the future. By investing in the development of Hatch’s streaming service Rovio diversifies its portfolio, aims to utilise the possibilities that new technologies offer for games business, and implements [the] company’s strategy to explore the future of gaming alongside the continuous free-to-play games development,” Rovio said in a statement.

The company also wants to develop new games, focus on a games-as-a-service strategy and make profitable user acquisitions.

Earlier this week Rovio partnered with competition platform WorldWinner to launch a game which is “a new spin on the classic mobile game” and will let users compete for cash.


Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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