Niantic continues AR acquisition spree - Mobile World Live

Niantic continues AR acquisition spree

18 JUN 2019

Niantic, the company behind the popular Pokemon Go game, bought London-based game studio Sensible Object as it looks to further enhance its AR capabilities.

In a blog post, Niantic CEO John Hanke noted Sensible Object’s history of creating “large-scale outdoor activations” and said the deal “significantly advances our efforts in developing a wide range of gaming experiences that bring the physical and digital world closer together”.

He added the team will focus specifically on building new real-world AR game experiences under the name Niantic London.

Terms of the deal were not disclosed.

In a separate post, Sensible Object founder Alex Fleetwood hailed Niantic’s “visionary promise,” and said joining the company “feels a bit like coming home”.

He reassured users customer service and app maintenance for Sensible Object games will continue.

Niantic acquired AR-focused companies Escher Reality, Matrix Mill and Seismic Games in 2018. Earlier this year, it raised $245 million to continue its AR binge, ahead of the launch of a new game in its Harry Potter series.

It appears Niantic is aiming to recreate the success of Pokemon Go, its hit mobile AR game which launched in 2016.

Sensor Tower estimated the game had generated revenue of $2.5 billion by end-March.

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Diana Goovaerts

Diana joins Mobile World Live as its new US Editor, reporting on infrastructure and spectrum rollouts, regulatory issues, and other carrier news from the US market. Diana comes to GSMA from her former role as Editor of Wireless Week and...

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