Facebook to launch more standalone mobile apps as mobile ad revenue dominates

Facebook to launch more standalone mobile apps as mobile ad revenue dominates

30 JAN 2014

Facebook plans to spin out more features from its site into separate mobile apps said CEO Mark Zuckerberg as the company delivered another impressive set of mobile-influenced financials in Q4 2013.

The company has already taken this approach with the Messenger app, which saw a 70 per cent leap in usage in the quarter, and will look to do the same with other features during 2014, according to Zuckerberg.

For the first time Q4 revenue from mobile advertising accounted for more than half of total spend. The figure was 53 per cent, up from 49 per cent in the third quarter. The figure from the equivalent period in 2012 was only 23 per cent.

Total revenue in Q4 2014 was $2.59 billion, up from $1.59 billion in the same period in 2013. Net income on a GAAP basis grew from $64 million to $523 million.

Other mobile metrics were unsurprisingly heading upwards. Mobile monthly active users were 945 million on average for December 2013, which represented a year-on-year increase of 39 per cent.

Expressed on a daily basis, mobile daily active users were 556 million, a yearly growth rate of 49 per cent.

The company did not supply any more numbers of teenage engagement, a subject that has previously concerned investors, although it did point out that overall user engagement grew during 2013.

Facebook Paper

As part of its effort to employ its features in new apps, the company announced Paper, which it said allows users to “explore and share stories from friends and the world around you”.

The app has a number of sections, including a Facebook News Feed, with new designs for photos, videos, and longer written posts. Other sections can be customised — topics include photography, sport, science and design — and feature content from well-known publications.

The app is the first product to come out of Facebook Creative Labs, where the social networking giant is building new apps to support different ways that people want to connect and share.

Paper will be available to iPhone users in the US from 3 February.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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