Easypaisa's life insurance scheme hits 250,000 subscribers in Pakistan

Easypaisa’s life insurance scheme hits 250,000 subscribers in Pakistan

09 DEC 2014

Pakistan’s Easypaisa, a mobile money provider, introduced a life insurance scheme last year which has now passed 250,000 subscribers, with 20 per cent of users maintaining the minimum deposit in any given month.

The micro-insurance service called Khusaal Beema was launched by Easypaisa, a partnership between Telenor Pakistan and Tameer Micro Finance Bank, in collaboration with Adamjee Life Insurance and aimed at those who earn an income of less than $2 a day.

The scheme is available to anyone who opens an Easypaisa mobile account with an average monthly balance of approximately $20. The deposit amount is not locked, and the customer is allowed to withdraw the funds whenever needed.

Customers can sign up by calling a helpline number and the insurance pays out around $500 for a natural death and $990 for an accidental death.

So far, Easypaisa has processed and paid out 24 claims worth more than $25,000.

With only 0.5 per cent penetration in the country, Pakistan has one of the lowest insurance penetration levels in the South Asian region, the company said in a statement.

“Easypaisa is striving hard to provide financial inclusion as well as an opportunity to build formal savings,” it added.

Easypaisa had its fifth anniversary in October and claims to be the financial service with the most outlets in the country, with 50,000-plus Easypaisa shops in 800 cities, attracting six million users every month.

It also has 2.8 million users who have subscribed to Easypaisa Mobile Accounts.

Nearly 400,000 transactions take place on the service every day and, in 2013, Easypaisa moved one per cent of Pakistan’s GDP.

In April, Telenor and Tameer Microfinance Bank launched a savings account for Easypaisa subscribers.


Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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