Dunkin’ Donuts takes a swig from Starbucks’ cup – Mobile World Live

Dunkin’ Donuts takes a swig from Starbucks’ cup

25 NOV 2014

US fast-food chain Dunkin’ Donuts (DD) has surpassed 10 million downloads of its app that allows customers to pay in-store with their phones.

The US company, which launched its app in 2012, has joined coffee chain Starbucks in seeing its app as a key part of its model going forward.

“Providing our guests with new levels of speed and convenience so that they can run on Dunkin’ more quickly than ever is an important part of our growth strategy,” said John Costello, Dunkin’ Brands president, global marketing and innovation.

Customers can pay for food, coffee and other merchandise in stores by scanning their DD cards stored in the app.

In addition, the company has reached two million DD Perks Rewards loyalty members. The scheme was launched in January 2014.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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