Doro aims to create a senior smartphone ecosystem - Mobile World Live

Doro aims to create a senior smartphone ecosystem

06 JUN 2012

Specialised handset vendor Doro is attempting to prove that a successful business model can be achieved from offering smartphones and multimedia content to the senior market.

The Swedish firm has been successfully producing basic feature phones targeting the elderly market for a number of years, but the company now has bigger ambitions following the recent unveiling of its PhoneEasy 740 smartphone (based on the Android OS) as well as its ‘Doro Experience’ platform (both due for imminent launch).

“We are building an ecosystem towards elderly people where different partners include those in the news publishing category, or games; even Angry Birds can be an interesting game for them, and also crosswords, scrabble, these types of activities,” Doro CEO Jérôme Arnaud told Mobile World Live in a new video interview. “We are also looking at partners for banking applications and so on. We are always trying to determine those [partners] who are most relevant to the elderly.”

Arnaud added: “Simplicity is very important… but at the same time the population of elderly people is evolving and we get more tech savvy users, so that’s why we are offering access to this application world to them. Thanks to the smartphone, tablet PC and Doro Experience we are going to convince more elderly people to jump into the digital world and become real users.”

Elsewhere in the interview Doro’s CEO reveals plans to further its push into the mHealth market.

View the full interview here.