Sony launches new flagship smartphone

Sony launches new flagship smartphone

08 JAN 2013

LIVE FROM CES 2013: Sony Mobile launched a new flagship smartphone in Las Vegas today, alongside two new 4K resolution TVs and other connected products.

The Android-based Xperia Z – which will launch later this quarter – has a five-inch screen, HD 1080p Reality Display and 13 megapixel camera. It is powered by a Qualcomm quad-core Snapdragon processor.

Among the features demonstrated on stage by Sony Electronics COO Phil Molyneux was the Xperia Z’s NFC-based ‘One Touch’ functionality that allows the device to wirelessly interact with other Sony devices such as speakers, headphones and TVs.

For example, a new BRAVIA TV – also launched today – is able to display content stored on the phone by tapping it against the TV remote control. Sony launched two new NFC-enabled handsets compatible with the system.

Molyneux also talked up the “robustness” of the smartphone’s design, which he claimed offered the “highest levels of water and dust resistance.”

“You can use your Xperia Z anywhere, whether it’s blogging in a bathtub or downloading in a downpour,” he quipped.

Alongside the phone, Sony also unveiled two new smaller (and more affordable) 4K TVs measuring 55 and 65 inches to accompany its existing 84-inch model and ‘TV Side View’ – a TV EPG and recommendation engine.