Nubia, a boutique smartphone brand owned by China’s ZTE, has become the latest device vendor to turn its attention to the Indian market.

The company launched its Nubia Z9 Mini smartphone in India this week, in partnership with online retailer Amazon, priced at INR16,999 ($267).

According to reports, companies looking to target India include Chinese vendor Coolpad, with international players HTC and Sony also set to focus products on the market.

And the country is hardly uncompetitive: in addition to established players such as Samsung and Motorola, the country also has a healthy set of local players (such as Micromax, Intex, Lava and Karbonn) and ambitious overseas companies such as Xiaomi and OnePlus are also present.

According to reports, Nubia has “plans to make several significant investments and undertake initiatives” to establish the brand in the country.

Nubia Z9 Mini has a 5-inch full-HD screen, 1.5GHz octacore Qualcomm processor, 16MP rear camera using Sony sensor technology, and 8MP front camera. It also includes dual-SIM support.

Earlier this month, Nubia announced its 2015 flagship device, Nubia Z9 (pictured), which it said boasts “features such as a virtually borderless screen and easier smartphone controls, creating a superior user experience and reflecting the company’s long-term efforts at innovation”.

This device has a larger 5.2-inch full-HD screen, 16MP camera, and is powered by a Qualcomm Snapdragon 810 processor.

It is available in three different versions: Classic, with 3GB of RAM and 32GB storage for CNY3499 ($564); Elite, with 4GB of RAM and 64GB of storage for CNY3999; and an “exclusive version” with fingerprint sensor for CNY4,499.

Also in the portfolio is Nubia Z9 Max, which has a 5.5-inch full-HD screen.