Russian devices startup Yota has cut the price of its dual-screen smartphone and touted a number of new enhancements designed to boost sales.
Previously priced at £555 ($871) – a figure that put it on a par with the iPhone 6 and Galaxy S6 high-end smartphones, and led the company’s CEO to justify the high price tag in a recent interview with Mobile World Live – the cost of YotaPhone 2 has been reduced to £440.
A white version of Yota Devices’ second generation handset has also been launched, claiming to offer better performance and software updates with a focus on the one thing that sets it apart: the ‘always on’ e-ink rear display.
The black on white display features the latest YETI (Yota E-Ink Technology Integration) 2.0 interface and it is now said to be easier to customise the images and apps on the back.
Social media widgets for the rear screen are also available, including Facebook, Twitter and Instagram.
A popular feature – using the back to display different images – can now be achieved in a few taps instead of the previous six-step process.
The device also includes new widgets like Gmail, YotaSports, YotaNotes and YotaEnergy.
The software update will be rolled out to the earlier verision of YotaPhone 2 as well and since it lets users do more through the ‘always-on’ screen rather than having to switch to the main screen, it is expected to improve battery life.
The device also now supports Android 5.0 (Lollipop).