Xiaomi ups smartphone targets – reports

Xiaomi ups smartphone targets – reports

31 MAR 2014

Ambitious Chinese smartphone maker Xiaomi shipped 11 million smartphones in the first quarter of 2014, with the company now set to ship 60 million units this year – up from its previous, and already ambitious, target of 40 million.

According to Tech In Asia, Lei Jun, the company’s founder and CEO, also said it is looking to shift 100 million units in 2015, an aggressive target which will mean the company will need to maintain its already impressive growth trajectory.

This target will mean it is on a par with more established countryman Lenovo, which already ships more devices than Xiaomi. In the last quarter of 2013, Lenovo shifted 13.9 million units, including 2 million which went outside of its home market.

Xiaomi is in the midst of a geographic expansion which will help with its efforts to grow volumes. Beyond the greater China market, devices are also being sold in Singapore, with Malaysia next on the list.

And the company has diversified its product portfolio. It recently announced the launch of its first device in the “phablet” category.

Separately, South China Morning Post reported that Xiaomi executives had played-down speculation concerning tie-ups with Alibaba and Tencent.

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Steve Costello

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