Sony Mobile announced its Xperia E5 smartphone, which it described as an “easy-to-use smartphone with advanced Sony performance and camera technology, at an accessible price point”.
It will be available across “select European, Latin American and Middle East & African markets from late June 2016”. Black and white versions will be available.
Specifications for the device are workmanlike.
It is powered by a quadcore MediaTek processor and includes 4G (LTE) connectivity with 1.5GB of RAM. It has 16GB of storage, with a microSD expansion slot and 5-inch HD (720p) screen.
The device also has a “smart cleaner” which runs in the background to optimise performance by removing unused process and cash data.
Cameras (13MP rear and 5MP front) uses automatic screen recognition to analyse the conditions and adjust the settings accordingly, with an HDR option.
Sony has been reducing its presence in the mid-tier smartphone market, as it looks to more premium products to drive its return to the black.