Sony set to use MediaTek chips to target the mid-market

Sony set to use MediaTek chips to target the mid-market

02 JUL 2014

Sony Mobile is to use 64-bit MediaTek processors in a set of entry- and mid-level LTE smartphones set for launch next year, DigiTimes reported, citing “industry sources”.

The report said that Taiwan-based device manufacturers including Arima, Compal and FIH Mobile are currently manufacturing 4G devices for Sony, using silicon from Qualcomm.

The three companies are expected to build a range of MediaTek-powered devices next year, with chipset volumes likely to reach 20 to 30 million units in total.

MediaTek will begin volume production of two 64-bit chips, the quadcore MT6732 and octacore MT6752, in the third quarter.

At Mobile World Congress earlier this year, MediaTek said it is targeting its latest processors at “the rising super-mid market, consisting of billions of consumers ready to adopt smart devices with premium features at mainstream prices — many for the first time”.

Johan Lodenius, CMO at the company, told Mobile World Daily: “Our aim is to change the industry structure into a new super-mid market and marginalise the traditional high- and low-end segments by making high performance devices affordable for everyone.”

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Steve Costello

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