Sony set to revive Walkman, Cyber-shot brands for smartphones

Sony set to revive Walkman, Cyber-shot brands for smartphones

02 APR 2013

Sony is reportedly set to re-introduce devices to its range using the Walkman and Cyber-shot brands, some years after it stopped using these for its feature phone products.

Apparently, it will offer devices with 5-inch screens with enhanced music and imaging features respectively. The company is also reported to be readying a device with a smaller screen, to rival Apple’s iPhone range.

In its previous guise as Sony Ericsson, the vendor offered a range of devices badged as either Walkman or Cyber-shot, and it was indeed reported a PlayStation branded device was in the works – although this badge never made it on to a production handset (Xperia Play was “PlayStation certified”).

The company shifted away from using the identifiers when it started competing with devices which offered digital imaging, music and other mobile internet features in a single package, rather than targeting specific user subsets.

However, Digital Trends suggested that the move also came at a time when the relationship between Sony and Ericsson was under pressure, with “sources inside Sony” stating that using the brands on the feature phones was a “strategic error”.

Previous reports have indicated that Sony is readying a “phablet” device designed to compete with Samsung’s Galaxy Note.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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