Sony is apparently set to launch a new flagship device early next month, using the IFA event in Berlin as its platform – putting it up against Samsung’s anticipated Note 3 launch.

According to numerous reports, the company is planning to offer a device called “Xperia Z1”, or possibly i1, and which has also been referred to using the codename “Honami”.

The device will be the first to reflect the vendor’s One Sony strategy, which is intended to promote a common fell across its consumer electronics products.

Among the mooted cross-overs are BIONZ image processing hardware from the camera division, audio technology from Sony’s hi-fi line, and Triluminos display technology from the television unit.

It would also use Qualcomm’s increasingly ubiquitous among flagships Snapdragon 800 processor, have a 5-inch screen and feature a 20 megapixel camera using Sony’s Exmor technology.

According to reports originating from Japan, this will enable the device to capture video with 4K image resolution. However, this is likely to eat up storage at a fair speed, and with few 4K-capable televisions available, is unlikely to see wide adoption.

It has also been reported that the device will work with interchangeable lenses, to provide higher-quality images where needed without added bulk for day-to-day use.

Website Sony Alpha Rumors said that the lenses will include its own image sensor, battery and memory, and use NFC to pair with a smartphone – before images are transmitted via Wi-Fi.

It has also been suggested that Sony will offer a “mini” version of the device, similar to the path followed by HTC and Samsung with their flagships.

In terms of specs, this unit appears similar to the larger sibling, except for the 4.3-inch screen and 720 resolution screen rather than 1080. It would also support the interchangeable camera lenses.

But unlike other “mini” devices, other specifications – memory, processor and camera in particular – are likely to be the same as the full-sized flagship.

However, this device is not set to reach the market until a number of months after the launch of the first unit.

According to Android Authority, Kurozumi Yoshiro, a member of Sony’s board, indicated that the  company is focusing its mobile efforts on 4-inch to 5-inch smartphones and 10-inch tablets, which is where the demand is.

Earlier this year the company announced its first phablet device, in the shape of the Xperia Z Ultra. Some of the specifications of this unit – notably the Snapdragon 800 processor – have been carried over to the new device.