Lenovo’s Motorola, which has already opted not to launch a smartwatch in 2016, now said it does not plan to launch a product to support the debut of the Android Wear 2.0 platform next year.
The move is significant because with its Moto 360 line, the company had been a key player in the Android wearables space. Samsung, the largest Android smartphone vendor, uses its own Tizen platform for its smartwatches.
Shakil Barkat, head of global product development at Motorola, said the company doesn’t “see enough pull in the market to put [a new smartwatch] out at this time,” and that “wearables do not have broad enough appeal for us to continue to build on it year after year,” The Verge reported.
However, the company does “believe the wrist still has value and there will be a point where they provide value to consumers more than they do today”.
The worldwide smartwatch market saw “a round of growing pains” in Q3 2016, according to IDC. Lenovo/Motorola suffered the largest year-on-year decline.
This was attributed to multiple channels selling out of its first and second generation devices, and a scarcity of its latest Moto 360 Sport. No new product was announced in 2016.
The Moto 360 released in 2015 is expected to get an update to Android 2.0, but the original 2014 model will not.
Google pushed back the launch of Android Wear 2.0 into early 2017.
Gregory Lee, president of Samsung Electronics, North America, recently told Mobile World Live there is work to be done to convince people that wearables can solve real problems for them, and that issues with battery life and accuracy of data recorded need to be solved.