Oppo Indian retail push approved - Mobile World Live

Oppo Indian retail push approved

04 OCT 2017

Indian authorities cleared smartphone maker Oppo to open its own retail stores in the country, paving the way for the China-based company to sell directly to consumers on the high street.

Approval was granted by India’s Foreign Investment Promotion Board this week, Reuters reported.

While India allows non-domestic companies to sell directly to consumers via the “single-brand route”, those businesses need to source 30 per cent of products locally.

A number of vendors have begun assembling devices in India as part of the government’s Make In India initiative, which also offers benefits in terms of taxation.

However, a recent report indicated device assembly remained a low-value activity, with numerous factors preventing vendors from moving more complex – and potentially lucrative – work into the country.

Opening retail stores in India could be an important step for Oppo, with IDC recently reporting consumers in the country still show a strong preference for offline commerce.

This is especially important beyond major towns and cities.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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