Oppo captures top spot in China smartphone market - Mobile World Live

Oppo captures top spot in China smartphone market

09 MAR 2021

Oppo topped China’s smartphone market for the first time during January, Counterpoint Research reported, stating the vendor’s sales grew 26 per cent year-on-year.

The vendor’s market share stood at 21 per cent during the month, followed by Vivo (20 per cent), with Huawei, Apple and Xiaomi each on 16 per cent.

Senior analyst Varun Mishra said Oppo repositioned its line-up in 2020. “The rebranding of the Reno series and launching a more capable device at a lower price point than its predecessor helped Oppo capture the affordable premium segment”.

He also noted “strong momentum” for Oppo’s mid-tier A series, which “strengthened the product portfolio”, with the vendor also “able to cater to the 5G demand in China across a wide price band”.

The research company said nearly a third of 5G devices sold in China in January were below the $300 mark.

It said Oppo’s A72 5G had been the best-selling 5G handset in the segment since November 2020.

Mishra noted Oppo began to gain ground as US sanctions on Huawei began to bite in August 2020.

The vendor’s figures may also be impacted by the sale of its Honor brand in November 2020.

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Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

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