OnePlus announced the release of its OxygenOS platform, which it said is intended to provide “faster, more meaningful updates and a better-integrated range of services for every OnePlus user”.

The company said that in developing the platform, which is built on Android, it “wanted to be careful that we aren’t adding features simply for the sake of differentiation”. While it has “implemented some important features thus far”, the intention has also been for these to be “subtle and meaningful”.

OnePlus also said that by offering its own platform, it can quickly respond to user feedback and involve its customers in its evolution. It has developed a feedback app, which enables users to submit comments directly to its team.

The company has previously said that it is planning a separate build for the Chinese market, called H2OS.

While OnePlus had built up its own software activities as it looked to future devices, it was forced to bring its plans forward after its platform partner, Cyanogen, inked an exclusive deal with Micromax for the Indian market – just as OnePlus was launching.

And although its Android build does not appear to have strayed far from the standard Google version (OxygenOS is GMS-certified), it does at least mean that it is not as reliant on a third party for its platform build.