Chinese device maker Nubia announced deals designed to bolster its content and retail propositions, working with companies related to its 33 per cent shareholder Suning Rundong.

The ZTE-owned company recently received an investment of $297 million from Suning, which it said would give it “a wealth of resources for the future development of the company”. It will now work with retailer Suning Commerce and content provider PPTV, which also form part of the wider Suning portfolio.

Through the retail partnership, Nubia products are expected to be available in 1,600 Suning stores, in addition to its existing retail reach, and “furthermore, significant consumer insights gathered from Suning’s multiple retail channels will enable Nubia to develop products that meet the needs of consumers”.

In addition, 10 million devices will be offered in the next three years which integrate PPTV content.

Nubia has already said it intends building its presence internationally this year.

“Over the past three years, ZTE has provided support and funding to Nubia while both parties have operated as separate entities. As its largest shareholder, we have seen great levels of returns and success. Now, with Suning’s extensive resources plus Nubia’s advantages, ZTE is certain that Nubia will flourish rapidly this year,” said Hou Weigui, chairman of ZTE.